Finout: Israel’s Cloud Cost Management Leader Named Most Promising Startup of 2025 by Globes

Finout, an Israeli startup specializing in cloud cost management solutions, has been recognized as the “Most Promising Startup of 2025” by Globes. This accolade underscores Finout’s significant impact on the FinOps (Financial Operations) landscape, providing enterprises with innovative tools to manage and optimize their cloud expenditures.

What Is Finout?

Founded in 2021, Finout is a cloud cost observability and optimization platform that helps businesses take control of their cloud spending without requiring deep technical integration. Unlike traditional FinOps tools, Finout integrates seamlessly with platforms like AWS, GCP, Azure, Datadog, Kubernetes, and Snowflake, giving companies a single pane of glass to view their cloud costs in real-time.

With Finout, companies no longer need to piece together reports from various vendors or rely on outdated billing dashboards. Instead, Finout provides actionable insights, customizable dashboards, and unit economics tailored to product and engineering teams.

Company Overview

• Name: Finout
• Founded: 2021
• Headquarters: Tel Aviv, Israel
• Founders: Roi Ravhon (CEO), Asaf Liveanu (CPO), Yizhar Gilboa (CTO)
• Employees: Approximately 70 (as of early 2025)
• Website: www.finout.io

Finout was established by industry veterans with backgrounds in companies like Logz.io and the Israeli Defense Forces’ Unit 8200. The company’s mission is to simplify cloud cost management, making it accessible and actionable for organizations of all sizes.

Products and Services

Finout offers a comprehensive suite of tools designed to provide visibility, control, and optimization of cloud spending:

• MegaBill: Aggregates all cloud and SaaS invoices into a single, unified dashboard, offering a consolidated view of expenditures across platforms like AWS, GCP, Azure, Datadog, Kubernetes, and Snowflake.
• Virtual Tagging: Allows for granular cost allocation without the need for manual tagging, enabling organizations to attribute costs to specific teams, features, or products.
• FinOps Dashboards: Translates technical cloud costs into business metrics and KPIs, facilitating collaboration between DevOps and finance teams.
• AI-Powered Cost Optimization: Utilizes artificial intelligence to identify and implement cost-saving measures, with the potential to reduce AWS bills by up to 60%.

Market Presence

Finout serves a diverse clientele, including prominent organizations such as SiriusXM, Lyft, The New York Times, Choice Hotels, Wiz, Tenable, and Alchemy. The platform’s ability to provide detailed insights into cloud spending has made it a valuable tool for enterprises seeking to optimize their cloud investments.

Investment History

Finout has secured a total of $85 million in funding through multiple investment rounds:

• Seed Round: $4.5 million led by Pitango First
• Series A: $14 million led by Team8 Capital
• Series B: $26.5 million led by Red Dot Capital
• Series C: $40 million led by Insight Partners

These investments have fueled Finout’s growth, enabling the expansion of its workforce and the enhancement of its product offerings.

Why Finout Is the Most Promising Startup of 2025

The title bestowed by Globes is not just honorary — it reflects Finout’s rapid growth, innovative technology, and impact on enterprise cloud management. Key factors that contributed to Finout’s win include:

• Explosive Growth: Over the past year, Finout has quadrupled its customer base, now serving hundreds of enterprise clients across fintech, SaaS, e-commerce, and healthtech.
• Top-Tier Investors: The company has raised significant funding from global VCs including Team8, Pitango, and Jibe Ventures.
• Cutting-Edge Features: From Cloud Cost Anomaly Detection to Business Context Mapping, Finout offers unparalleled visibility into cloud spend.
• User-Friendly Platform: Even non-technical finance teams can use Finout’s dashboards to understand usage patterns and forecast budgets accurately.

CEO Insights: Focus on Simplicity and Impact

“We believe cloud cost management should be intuitive and empowering, not a burden,” said Roi Ravhon, co-founder and CEO of Finout. “This award from Globes validates our mission to democratize FinOps and help businesses make smarter, data-driven cloud decisions.”

Under Ravhon’s leadership — a former Director of Engineering at Logz.io — Finout has grown from a startup in stealth mode to a category leader shaping the future of cloud economics.

Future Plans and Scope

Looking ahead, Finout aims to:

• Expand Workforce: Increase its team to 150 employees by the end of 2025, with a focus on scaling operations in Israel and the United States.
• Enhance Product Capabilities: Continue developing AI-driven features and integrations to provide deeper insights and automation in cloud cost management.
• Broaden Market Reach: Target a wider range of industries and organizations, emphasizing the importance of financial accountability in cloud spending.

Frequently Asked Questions (FAQs)

Finout’s recognition as the “Most Promising Startup of 2025” reflects its innovative contributions to cloud cost management and its commitment to empowering organizations with the tools needed for financial efficiency in the cloud era.

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